Core Consulting for Core Results™

Managing Your Business for Successfull Change...

Core Concepts has a collective industry experience in excess of many decades of commercial activity across most industry sectors – banking, finance, IT, commerce and industry. With such experience comes unconscious knowing and application.

The Core Concepts consulting team is geared to make a significant difference to the culture, the content and the bottom-line of your company.

We have worked across many industry sectors in everything from SMME sector to blue chip companies. We are capable of assisting you to create the significant change and business breakthroughs you are looking for in your business… to do things differently in order to create different (and more successful!) results.

We use the tried and tested Core Consulting for Core Results™ approach, and with our many years of industry experience we not only know, but have proven that we can help your company and many others to move their businesses to the next level, within their respective markets and industry sectors.

We look forward to helping your company move through change...
Towards success...

Our Four-Phase Consulting Approach™

1. DEFINE
To ensure that any strategic work undertaken follows a sound approach, CoreConcepts follows a structured working session with key marketing and management personnel to brainstorm, define and document your current (and future) marketing requirements.

Issues such as your core competencies and capabilities, your clients, your competitors, understanding your brand, analyzing your competitive advantage, marketing objectives and requirements, and resources – are all investigated at the outset.


2. STRATEGY DESIGN
A comprehensive strategy document, with milestones, realistic achievables and timelines, is formulated, in order to ensure that the required specifications are met by CoreConcepts, and that this working document has ‘realistic legs’ for the team to follow and work towards.


3. DEVELOP
All of the requirements of the strategy document are put into place and developed, where necessary, during this phase, whether point-of-sale, or radio and advertising airtime, or electronic presentations, launches, brochures, corporate identity or other through-the-line communication tools and mechanisms, which have been identified.


4.DEPLOY
In this phase, the implementation and deployment of the required aspects of the marketing strategy are put into play, as required and driven by market-forces, product timelines, and the strategic leverage we wish to accomplish.